Automating Freight Shipment Tracking for DNG Transport
Every customer tracking query at DNG Transport required a staff member to put a caller on hold, look up the shipment in Excel, find the truck number, log into a legacy fleet tracker, check the location, and relay it back. Esseal eliminated that entire process. Customers now get live tracking without speaking to anyone.
Why Freight Companies Struggle With Real-Time Shipment Visibility
DNG Transport is a US freight and logistics company operating out of Rahway NJ, Dallas TX, and Memphis TN — with LTL, FTL, drayage, crossdocking, and over 50,000 sq ft of warehouse capacity.
Like many logistics operators, DNG had an existing fleet tracker — a third-party system that showed live GPS locations of every truck. The problem was that the tracker had no awareness of what was inside each truck. Which shipment was in which vehicle was a separate piece of information, tracked manually in Excel.
The result: when a customer called to ask where their shipment was, a staff member had to put them on hold, look up the shipment number in the Excel sheet to find the truck ID, log into the fleet tracker, find that truck's current location, and relay the information back. Every single query. No automation. No self-service.
A Two-Part Freight Tracking System Built to Eliminate Manual Queries
Internal dashboard for operations. Customer portal for self-service. No overlap, no duplication.
Internal Operations Dashboard
DNG staff log each shipment — assigning a tracking ID, linking it to the relevant truck. The dashboard connects to the fleet tracker API on a scheduled basis, pulling live truck locations and writing them to Firebase. Now the system always knows: shipment X is in truck Y, and truck Y is at location Z. The Excel sheet is gone.
Customer-Facing Tracking Portal
A new page on the DNG Transport website. The customer enters their tracking number, the form queries the dashboard in real time, and the truck's current location is shown on the page. No hold music. No staff interaction. No waiting. Customers get the same answer that previously required a phone call — instantly and automatically.
Results and What's Next for DNG Transport
DNG Transport now operates a fully automated shipment tracking system. Customer tracking queries require zero staff involvement — the information is live, accurate, and available around the clock directly on the website.
The internal tool has removed an entire category of manual work from daily operations — freeing up staff time for higher-value tasks and eliminating a friction point that affected every customer interaction.
The next phase is in progress: a WhatsApp bot that delivers the same shipment tracking experience via message — so customers don't need to visit the website at all. Same data, same automation, different channel.
Frequently Asked Questions
Can you build a custom shipment tracking system for a freight company?
Yes. Esseal built a two-part tracking system for DNG Transport: an internal dashboard that maps shipments to trucks and pulls live location data from a third-party fleet tracker API into Firebase, and a customer-facing tracking portal where customers get their shipment's live location instantly — no staff involvement required.
How do you integrate with existing fleet tracking software?
Esseal integrates via the fleet tracker's API. For DNG Transport, we connected to the existing tracker to pull live truck locations on a scheduled basis, storing the data in Firebase for fast real-time access. DNG's existing tracker continues operating as-is — Esseal's system layers intelligent shipment-to-truck mapping on top.
What internal tools can Esseal build for logistics companies?
Esseal builds bespoke internal tools for logistics and freight companies — shipment tracking dashboards, fleet management systems, customer portals, quote request tools, dispatch management, and warehouse management interfaces. Each tool is built to integrate with existing systems rather than replace them.
Still Answering Customer Queries Manually?
If your team is spending time answering questions that software could answer automatically, we can fix that. Internal tools built specifically for how your operation works.